No, not Pabst Blue Ribbon – Parabellum Research.
They are a small company in Buda, Texas (just south of Austin) crafting ammunition. From their website:
One of the driving forces behind the creation of PBR was the disappointment we had with the quality of practice ammunition being sold by some small manufacturers. It doesn’t take many jammed cartridges or inconsistent firings to make you start to wonder if those “cheap” rounds really represent a savings at all. Having had our semi-automatic handguns reduced to single-shot pistols frustrated us and we decided to do something about it.
In addition, we also recognized that many people don’t want to stand in front of a press for hours on end to “save” money by loading ammunition themselves. In many cases this is a false economy for anyone who puts a realistic value on their time. So, we decided to use our combined 25 years of ammunition loading and engineering experience to create a company that can produce a viable and affordable practice round that is still top quality. Remember, time spent pulling a handle on a press is time that could be used to pull a trigger and more time is one thing you can’t buy.
I have heard of them before, but have never tried their ammo, mostly because I reload my own. That said, I appreciate what they’re doing because I like reloading for the higher quality and cost savings. But it is true, it’s only cost savings if you have time to spend.
Rog posted on Facebook tho that perked my interest: the Customer Brass Program.
Basically, you send them your new or once-fired brass, and they’ll load it up for you. The cost savings? No Firearms and Ammunition Excise Tax. Plus brass is generally the most expensive component, and so you’re not having to pay for that component.
Prices seem reasonable, if the prices listed on their website are in fact the price you pay. Hard to say exactly what the final cost is as there are some other factors they have to take into account. Plus there’s always shipping, but if you’re in the area I would imagine you could drop off and pick up (don’t know for sure).
Nevertheless, this seems like a neat solution. They offer numerous calibers, and if in fact it can keep your costs down, that’s a win.