I’m confused by the apparent inconsistency

Rolling Stone had a slideshow on the 10 Worst Songs from the 1980’s. Coming in at #4, Wham’s “Wake Me Up Before You Go Go”.

There was a blurb in the article that stood out to me:

What’s with the “Choose Life” shirts in the video? I always thought it was a pro-life message, but it turns out the shirt’s designer is pro-choice and it relates to respecting life by shunning violence and war.

If you choose life, wouldn’t that mean you’d also want to choose to respect the life of that yet-to-be-born baby?