Wow. This isn’t just how to lose customers, it’s how to alienate an entire segment of the population.
On the one hand, that can make some sense from a manufacturing standpoint. But on the other, it’s a massive blunder… especially when your US importer — MKS Distributing — decides to mock customer concerns.
You would think they would understand their customer base. Yes, there are gun owners that are paranoid about being tracked and do get all tin-foil-hat about things. Consider as well how such behavior plays into tracking and registration schemes and other anti-gun and gun-banning politics. There’s just so much about this that is a problem. Have we forgotten Bill Ruger?
But what really made it into a problem was the PR handling. If Chiappa wanted to use RFID to help manufacturing and inventory, that’s one thing. All they had to do was issue a simple statement:
We’re using RFID chips. Note that there is one embedded in the frame. If you wish to remove it, simple remove the grips and pry out the chip (it’s just hot-glued in there).
As simple as that. It allows Chiappa to do what they want, and for those that care, there’s a simple solution. That’s called knowing your customers and customer base.
But to so openly mock, like MKS did…. that’s just insulting.
Sorry Chiappa. I’ve been curious about your Rhino and nearly bought one a time or two (if not for other financial priorities cropping up). But now? Not going to happen. You did this to yourself.
Updated: as you could see in the comments, I started to soften my stance… thinking that this was probably just an honest mistake, a miscalculation.