In short, a 10/22 with black plastic furniture.
I can’t blame them for doing this. To have an AR-styled rifle that shoots .22 LR is all the range these days. It’s not like it was hard to find 3rd party furniture to turn a 10/22 into an EBR in the first place, so Ruger is just capitalizing on things and getting a quick product on the market and money in their pockets.
Me, I wouldn’t buy it. If I wanted an AR-style .22, I’d want one as close to the actual manual at arms so that training muscle memory is in effect (e.g. operation of the safety). If I wanted a 10/22, I’d want it with different furniture and outfitting.
Nevertheless, there’s a market for this and I’m sure people will buy it. Good for Ruger.
Updated: Another good thing about this: it takes AR accessories, but it also takes 10/22 accessories. Arguably two of the largest aftermarkets out there.
Good to also see this iteration of the 10/22 includes recent improvements to the 10/22, like the magazine release and being able to drop the bolt with one hand.
Updated 2: Steve at TFB has more details.
Updated 3: Possible side-effect of the SR-22?