The kid might grow older but that doesn’t mean the kid has to grow up. 🙂

I remember as a young boy flipping through the JC Penny master catalogs. I don’t know how many pages were in there, but it was a thick catalog; endless pages holding everything you could think of and more about almost any category one could shop for. It was so cool to flip through all the pages with toys, making your list for Santa. Just dreaming about all that could be had. Then you get a little older and discover the lingerie ads, and a different sort of dreaming goes on. 😉

We get older, our tastes change again. Today I received in the mail my Brownells #62 master catalog. And the dreaming shall commence all over again.

But these days I wonder if catalogs are worth all the cost and expense. I’ll never actually order out of the catalog. It’s so much easier to go to a website to search and find things, then to make the purchase via their website. So what purpose does the printed catalog really serve, and could the company be better served by not incurring the costs of making and printing and distributing the catalog and passing along those cost savings to the customers by way of lower prices? They know their business better than I, so I suppose as long as they’re seeing a good return on their investment it’s worthwhile to do.

Besides, it is tough to beat the tactile feeling of sitting on the floor, flipping through pages, and dreaming. 🙂